23/04/2018

IO BENEDETTA AGOSTONI

IO Benedetta Agostoni

Fashion photoshooting is like creating a new theater play. It is the result of a collaborative collective work and many more factors that are hard to control. Because of that and another factor x that comes along playing free willingly through the process, every fashion photoshoot is  remarkable due to uncertainty, controlled playfulness and contained untrammellnes that fulfills it. In other words, ones of the famous fashion editor Grace Coddington: „I think there was never I've done that I wasn't totally scared of.“

Exactly that scope, point of interaction inbetween diverse authors within the creative collective, is object of interest of photographer Benedetta Agostoni. She has documented behind the scenes process of shooting new collection IO Ivana Omazić SS 2018. Benedetta was a silent observator in that implosive process, and also a perceptive author as well. With her friendly and unobtrusive attitude, she is always coming forward with the camera without interfering with the subject of her photography. And that subject is consisted out of dilema, euphoria, fatigues, patience, disciplines and everything else that makes part of every fashion photoshoot. Her photos are full of authentic emotions empowered with a soft aesthetics. This session shows fragment of our everyday lifes, and seen threw the eyes of Benedetta, it has been filled with moments that are worth saving.

 

Modno snimanje, kao recimo i stvaranje nove kazališne predstave, plod je rada kolektiva i rezultat još niza čimbenika koje nije moguće kontrolirati. Baš zbog toga, te međuigre svih sudionika, ali i takozvanog faktora x, što se poput stidljivog djeteta svojom voljom uključuje u proces, svako modno snimanje prožima neizvjesnot, kontrolirana zaigranost, suzdržana nesputanost. Ili riječima Grace Coddington, koja je modni urednik preko 50 godina: “I think there was never a job I’ve done that I wasn’t totally scared of.”

Upravo taj međuprostor, interakcija autora u kreativnom kolektivu, predmet su interesa fotografkinje Benedette Agostoni koja je zabilježila zakulisje snimanja nove kolekcije IO Ivana Omazić SS 2018. Benedetta je tihi promatrač u tom implozivnom procesu, i sama autor s okom pronicljivog komentatora. Prijateljske i nenametljive osobnosti,  kamerom prilazi sasvim blizu, bez da činom fotografiranja utječe na predmet svog interesa. A njega čine dileme, euforije, umori, strpljenja, discipline ili igre i sve drugo što ispunjava jedno modno snimanje. Na njezinim snimcima te emocije su autentične i neposredne, tek oplemenjene mekom fotografskom estetikom. Ova serija pokazuje još jedan dan u našoj svakodnevici, a to kako ga je vidjela Benedetta otkriva da je bio ispunjen nečim što vrijedi sačuvati.

 

Fotografija: Benedetta Agostoni, benebrain@hotmail.com

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